While looking through the criteria for the First Tech Challenge Promote Award, I noticed the following line: "Creativity in interpreting the annually assigned theme is desired.". I am wondering if this refers to the PSA Subject for 2011‐2012 Season - "I'm going to change the world...", or if the line was referring the the entirety of the 2011-2012 season theme - "Bowled Over". Overall, should the video focus on the specifics of this year's game? (eg. "I'm going to change the world by bowling over the hearts and minds of the scientific community")